Why you should have a Google Business listing

inDigital marketing, SEO, Tips and tools

Having a Google Business listing is a must. It give’s your business so many benefits for both SEO and communicating your services and products with your customers.

Here are some other key reasons why:

Increased Online Visibility:

Google is still currently THE most popular search engine, and having a Google Business listing ensures that your business appears prominently in local search results. When users search for businesses similar to yours in their area, your listing can appear in the “Local Pack” or in Google Maps, increasing your online visibility. You need to make sure its well optimised and kept up to date. If you need help with this drop us a line.

It’s Great for Local SEO:

A Google Business listing plays a crucial role in local search engine optimisation (SEO). By optimising your listing with accurate and relevant information about your business, such as your address, phone number, website, and opening hours, you increase your chances of appearing in local search results, hopefully driving more traffic to your business.

People can easily find your contact information:

A Google Business listing allows you to provide essential contact and location information to potential customers. This includes your address, phone number, website URL, directions, and even photos of your premises. This information helps users find and contact your business easily. It can even give them driving directions.

Customer Reviews and Ratings:

Google Business listings enable customers to leave reviews and ratings about their experiences with your business. Positive reviews and high ratings can enhance your reputation, influencing potential customers’ decision-making process. It also provides valuable feedback that can help you improve your products or services.

Mobile-Friendly Presence:

With the increasing use of smartphones, many people search for businesses while they are on the go. Google Business listings are automatically mobile-friendly, meaning they are easily accessible and visible on mobile devices, ensuring that potential customers can find your business no matter where they are.

Insights and Analytics:

Google provides valuable insights and analytics about your Google Business listing. You can gain insights into how customers find your listing, what actions they take, for example if the click on your phone number, and even demographic information about your audience. These insights can help you understand your customers better and make informed decisions to improve your marketing strategies.

Google My Business Posts:

Google Business listings allow you to create posts to share updates, promotions, events, or other relevant information directly on your listing. These posts appear alongside your listing in search results and can help attract attention, drive traffic to your website, and engage potential customers.

Our Google Business Listing

Integration with Google Maps:

A Google Business listing is integrated with Google Maps, making it easier for customers to locate your business and get directions. This integration ensures that users can find accurate and up-to-date information about your business, including your address, hours of operation, and contact details.

If you are not sure how to set up your business listing or want some help to optimise it to improve your rankings then make contact with our team.

Tags: 04/07/2023/byLeigh