We are a full-service website design,
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based in Christchurch, New Zealand.
We are a full-service website design, development and digital marketing agency based in Christchurch, New Zealand.
When it comes to social media ad campaigns, managing expectations is key. Setting realistic budgets and understanding the timeline for results can help businesses make informed decisions and maximise their return on investment. In this blog post, we’ll explore the factors that influence the cost of a social media ad campaign and the timeline for achieving measurable sales results.
Before diving into a social media ad campaign, it’s essential to establish a realistic budget based on your business goals, target audience, and available resources. Consider factors such as ad objectives (brand awareness, lead generation, sales conversions), ad formats, desired reach, and the competitiveness of your industry. While there’s no one-size-fits-all answer, setting a budget aligned with your specific goals is crucial to avoid overspending or underspending.
Most platforms will give you suggestions of what your budget should be, once you have set up the target audience and the duration of your campaign – but use this as a guide only. Often the suggested $$ might be far more than your available budget, so feel free to spend less! On LinkedIn, the platform sets a minimum daily spend and won’t let you run a campaign at less than this – usually around $20.00 per day, so keep that in mind.
The cost of a social media ad campaign varies depending on the platform, targeting options, ad format, ad quality, and competition. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer different pricing structures, including cost per click (CPC), cost per thousand impressions (CPM), or cost per action (CPA).
It’s important to conduct research, explore each platform’s advertising tools, and test different strategies to optimise your budget and reach your target audience effectively.
When starting a social media ad campaign, it’s important to recognise that immediate sales might not be instantaneous. Testing different ad creatives, copy variations, targeting options, and calls to action is necessary to refine your strategy and optimise your campaigns. This process requires time and data analysis to understand what resonates best with your audience and drives conversions. But most importantly, you need to be consistently in your ‘zone’ – think of it as opening your shop door everyday, making sure the people passing by have something new and interesting to look at.
For businesses aiming to increase brand awareness through social media ad campaigns, the timeline for measurable sales results might be longer. Brand awareness campaigns focus on reaching a broader audience and fostering engagement.
The goal is to establish your brand in the minds of potential customers, which takes time and consistent exposure. While these campaigns might not generate immediate sales, they play a crucial role in building a foundation for future conversions.
They also help built trust in your brand as not being a company that has popped up overnight on the socials and might disappear again at any moment. This is particularly important if you are selling products online only and don’t have a physical shopfront where prospective customers can check you out.
If your objective is lead generation or driving sales directly through social media ad campaigns, the timeline for measurable results can vary. Factors such as the complexity of your products or services, target audience, and the effectiveness of your sales funnel play a significant role. If the sales cycle for your products or services is usually quite long, don’t expect digital advertising to change this and include meaningful conversions outside of actual closed sales in your reporting.
It’s important to monitor campaign performance regularly, analyse data, and make adjustments based on insights to optimise conversions.
Optimising your social media ad campaigns can significantly impact your timeline for achieving sales results. Ad optimisation includes refining targeting options, adjusting bids, improving ad quality, and leveraging A/B testing.
Continuous monitoring and optimisation help businesses make informed decisions, improve campaign performance, and accelerate the timeline for achieving desired outcomes.
Note: Contrary to the above, don’t make too many tweaks to your campaigns too often or else you will completely undermine the machine learning ability of the ad platform. For example, don’t change your budget on Meta up or down more than 30% at one time, or else you will send your campaign back into the ‘learning phase’.
When you make changes in your Google Ads campaigns, similar applies – don’t touch it again for maybe 7 days to allow the AI behind the platform to catch up with the alterations.
External factors such as market conditions, seasonality, competition, and economic factors can influence the timeline for achieving sales results. It’s important to keep these factors in mind and adjust your expectations accordingly. Flexibility and adaptability are key when navigating the dynamic landscape of social media advertising.
And of course, it might not feel good, but reality applies also – it’s possible that your product, pricing or audience targeting is simply wrong. Or the market is already flooded with similar products or services. For advice about any and all of the above, please get in touch with our digital marketing team.