We are a full-service website design,
development and digital marketing agency
based in Christchurch, New Zealand.
We are a full-service website design, development and digital marketing agency based in Christchurch, New Zealand.
The simple answer is YES!
In October 2020 Google released Google Analytics 4 (also known as GA4). Most website owners were knee-deep in a global pandemic so switching over to the new platform was the last thing on their minds. Roll on 2022 and Google has announced that on July 1, 2023, Universal Analytics (the one you are most likely using) will no longer process new data.
“Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.”
So, yes you need to get GA4 set up.
According to Google, GA4 will provide the following:
There are lots of differences between Universal Analytics and GA4 here are some of the big ones:
Transitioning to Google Analytics 4 is not merely an upgrade, but a brand new way of collecting and analyzing the data.
While it will continue to evolve, we are currently recommending that you set up your GA4 accounts now and implement dual tagging across your websites to start collecting data, alongside your Universal property. Even though you have more than a year before the final change takes place, it’s better to set this up now in order for the GA4 to gather all of the data it needs to produce your automated insights.
For help in setting up your GA4 property please contact us.