You’ve got a website, you’ve got Google Analytics set up, but now there’s some new thing called GA4. What is it and do I need it?
The simple answer is YES!
In October 2020 Google released Google Analytics 4 (also known as GA4). Most website owners were knee-deep in a global pandemic so switching over to the new platform was the last thing on their minds. Roll on 2022 and Google has announced that on July 1, 2023, Universal Analytics (the one you are most likely using) will no longer process new data.
“Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.”
So, yes you need to get GA4 set up.