Local search engine optimisation (SEO) is a crucial strategy for businesses looking to attract local and regional customers. One of the most powerful tools you can use for local SEO is your Google My Business (GMB) listing.
Keeping your GMB listing up-to-date and optimised is essential for boosting your online visibility, attracting more local customers, and standing out from the competition.
We’ll walk you through all the essential tasks you need to regularly perform to stay on top of your local SEO with your Google My Business listing. If you’re still not sure what to do the team at Happy Monday are your local SEO experts and can help, so drop us a line.
- Claim and Verify Your Listing
Before you can start optimising your GMB listing, you need to claim and verify it. This process ensures that you have control over the information displayed and enables you to access valuable insights and features. Add another admin users as well. This way if someone leaves your business you still have control/ownership of it.
- Keep Your Information Accurate
Consistency is key! Make sure that your business name, address, phone number, and website URL are accurate and consistent across all platforms, including your GMB listing. Inaccurate information can confuse customers and Google and negatively impact your SEO efforts.
- Choose the Right Business Categories
Select relevant primary and secondary categories for your business. These categories help Google understand what your business offers, making it easier for potential customers to find you when they search for a business such as yours.
- Write a Compelling Business Description
Write a concise, engaging, and informative business description that accurately represents your offerings and highlights what sets you apart from your competitors. Incorporate relevant keywords naturally to improve your chances of ranking higher in local searches.
- Upload High-Quality Images
Visual content plays a significant role in local SEO. Add high-quality images that showcase your products, services, premises, and team. Use descriptive file names and alt tags with relevant keywords to enhance your image optimisation efforts. Make sure you do this regularly.
- Request and Respond to Reviews
Reviews are a vital component of local SEO and can influence potential customers. Encourage satisfied customers to leave positive reviews, and respond to both positive and negative feedback professionally. Engaging with reviews shows that you value customer opinions and helps build trust. Don’t ignore the negative ones either.
Use the Posts feature in your GMB dashboard to share news, promotions, events, and other updates. These posts can appear directly in your Google search result and attract more clicks from potential customers.