We are a full-service website design,
development and digital marketing agency
based in Christchurch, New Zealand.
We are a full-service website design, development and digital marketing agency based in Christchurch, New Zealand.
Local search engine optimisation (SEO) is a crucial strategy for businesses looking to attract local and regional customers. One of the most powerful tools you can use for local SEO is your Google My Business (GMB) listing.
Keeping your GMB listing up-to-date and optimised is essential for boosting your online visibility, attracting more local customers, and standing out from the competition.
We’ll walk you through all the essential tasks you need to regularly perform to stay on top of your local SEO with your Google My Business listing. If you’re still not sure what to do the team at Happy Monday are your local SEO experts and can help, so drop us a line.
Before you can start optimising your GMB listing, you need to claim and verify it. This process ensures that you have control over the information displayed and enables you to access valuable insights and features. Add another admin users as well. This way if someone leaves your business you still have control/ownership of it.
Consistency is key! Make sure that your business name, address, phone number, and website URL are accurate and consistent across all platforms, including your GMB listing. Inaccurate information can confuse customers and Google and negatively impact your SEO efforts.
Select relevant primary and secondary categories for your business. These categories help Google understand what your business offers, making it easier for potential customers to find you when they search for a business such as yours.
Write a concise, engaging, and informative business description that accurately represents your offerings and highlights what sets you apart from your competitors. Incorporate relevant keywords naturally to improve your chances of ranking higher in local searches.
Visual content plays a significant role in local SEO. Add high-quality images that showcase your products, services, premises, and team. Use descriptive file names and alt tags with relevant keywords to enhance your image optimisation efforts. Make sure you do this regularly.
Reviews are a vital component of local SEO and can influence potential customers. Encourage satisfied customers to leave positive reviews, and respond to both positive and negative feedback professionally. Engaging with reviews shows that you value customer opinions and helps build trust. Don’t ignore the negative ones either.
Use the Posts feature in your GMB dashboard to share news, promotions, events, and other updates. These posts can appear directly in your Google search result and attract more clicks from potential customers.
Local SEO is an ongoing process, so stay dedicated to refining, enhancing and updating your Google Business Listing regularly.
The Q&A section allows you to address common customer queries which as questions about services, products and even pricing. Regularly monitor and answer questions to provide accurate information and demonstrate your commitment to customer service.
GMB provides valuable insights into how customers find and interact with your listing. Regularly review these insights to understand which aspects of your listing are performing well and where there’s room for improvement. Date is the key for decision making on next steps.
Keep your business hours accurate and up-to-date, especially during holidays or special occasions. Inaccurate hours can lead to frustrated customers and impact your reputation. There is nothing worse than turning up to a shop who close an hour earlier than the advertised hours!
Google Posts allow you to share timely updates, special offers, and event announcements directly on your GMB listing. Regularly posting engaging content can improve user engagement and encourage more clicks.
Customers can directly message you through your GMB listing. Promptly respond to these messages to address inquiries, provide assistance, and show your commitment to excellent customer service.
Set aside time to perform regular audits of your GMB listing. Check for any changes in business information, update any outdated details, and make sure everything is aligned with your current operations. Make sure you add and update changes to, or additions to your products and services.
Local SEO is important
Maintaining your local SEO with a well-optimised Google My Business listing requires consistent effort and attention. By following these steps above, you can ensure that your listing remains a powerful tool for attracting local customers, improving online visibility, and staying ahead of your competition.