A robust social media tool for small business.

inDigital marketing, Social Media, Tips and tools

If you’re a small business, and multiple social media platforms are part of your marketing strategy, then manually posting and scheduling content across all major social media platforms can be an exhausting process. This is why you need to use a social media scheduling tool to streamline this complicated and time-consuming task.

There are so many options when it comes to tools for posting to social media, and which one you choose can depend on so many factors:

monthly or annual costs
ease of use
number of platform integrations available
number of users
ability to set up levels of access and content control

We have worked with multiple tools, from large-scale options for managing international teams with multiple platforms and accounts, right down to free tools for small businesses with only 2 social media platforms.

As an agency, we aren’t wedded to just one set of tools. Why? Because different clients require different solutions and everyone has a different budget. We also find that if our clients are using an existing social media scheduling tool it’s not always a good idea to ask them to change.

Having said that we do have a favourite, and it offers many options from free to business and professional plans. Publer is our number one go-to recommendation for scheduling and has some great added benefits.

An Overview of Publer

With Publer you can collaborate, schedule & analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business Profiles, YouTube, and WordPress from the same spot.

Most social media scheduling tools offer a free plan. But what sets Publer apart from the other scheduling tools on the market is that its free plan gives you access to advanced features like Auto-Schedule, link shortening, post preview, and links in with Canva to help you to post eye-catching content.

Key Features of Publer

Publer is rich in functionality and features and why we love it so much. Some of the key features are:

Flexible Posting

Once you have created your post you just select the platforms you want to post to. You can post immediately, or if you’d like to schedule your post, there are 4 ways you can do it — Manually, Auto-Schedule, Recycling, and Recurring, and on top of that you can add a delay, e.g 1 minute, to each channel so they don’t post at exactly the same time

Post Previews

Publer allows you to preview each post before you post or schedule it on social media. Once you’ve composed your post you can see a preview of how your post will look on each of the selected social accounts when it’s live. You can also see how your post will look on both desktop and mobile.

Customising posts for each network

Publer allows you to simply and easily customise the post for each selected network. For example, because Twitter has a limit of characters per tweet, you might need to post shorter messages there, or different content for Instagram because it’s a different audience that needs a slightly different message.

Hashtag Suggestion Generator

As the name suggests, this feature generates hashtag suggestions based on the content of your post. To use it, just click “#hashtags” while composing your post and you’ll see a list of relevant hashtags that you can include in your post if this is an important part of your social strategy

Sharing Canva & Crello designs directly to Publer

Publer officially integrates with Canva and Crello which means you can create wonderful designs and videos on these platforms and save them directly to Publer. You can do this within the Publer dashboard via the integrated Canva/Crelllo button. It’s super easy to use.

Why We Recommend Publer to our Clients

There are so many reasons why with think Publer is an excellent tool for most of our clients including:

The subscription plans are of great value and offer so much flexibility. You can add and subtract both the number of social accounts and users you need for your accounts to scale your pricing and if you pay annually you save 20% on the price.
Publer has a free version that gives your more than other platforms and more than enough functionality to trial the systems to see if it’s for you.
It seamlessly connects sith Canva to help you step up to the next level when it comes to your creativity.
It’s easy to connect all of your social accounts and so it’s easy to post to your Linkedin company page, your Facebook pages and groups, as well as your Google Business Listing (amongst all the other social media accounts you can post to)
They have a great blog with lots of helpful articles and information to help you increase your knowledge about how to run your social media.

Sign up for Publer

Publer is an easy-to-use social media scheduling tool that provides you with multiple scheduling options, advanced features, and in-depth analytics. If you’re seeking an affordable social media scheduler that has all the essential features, you should definitely try Publer.

With great pricing options and a starter FREE account sign up for Publer today to see if it meets all of your needs?