A robust social media tool for small business.
If you’re a small business and multiple social media platforms are part of your marketing strategy, then streamlining the process of posting content should be at the top of your list of things to do.
There are so many options when it comes to tools for posting to social media and which one you choose can depend on so many factors:
- monthly or annual costs
- ease of use
- number of platform integrations available
- number of users
- ability to set up levels of access and content control
We have worked with multiple tools, from large-scale options for managing international teams with multiple platforms and accounts, right down to free tools for small businesses with only 2 social media platforms.
As an agency, we aren’t wedded to just one tool. Why? Because different clients require different solutions and everyone has a different budget.
Today we look at the use of a FREE tool for:
- a small to medium business
- a business that only needs one user/login
- a business that has only 3 social media channels
- a business who really needs a free tool, or wants to start with a free version to test the waters.
So what is this magical free tool? Hootsuite! You may have heard of it. It’s a popular social media management and publishing tool which comes in several versions: a fully functional free version that works for most small businesses, a pro version that’s good for medium-sized businesses, and an enterprise version that works best for large organisations.
Hootsuite can save you a ton of time, especially if you need to post regularly, with features that enable you to manage multiple accounts, track basic analytics, and schedule posts.
Hootsuite supports Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and on the free account, you can use it to manage three accounts. On top of this, you can also use it to manage your Google Business Listing, from posting content and commenting on customer reviews.