With all of the above in mind, the most important reason you should control your own business account is that this online activity and the subsequent data are important to your business, and your understanding of your market. You do not want to relinquish full control of this to anyone outside of your company.
Over the years we have seen companies who don’t own ANY of their online accounts, whether that be Google Console, Google Ads, Facebook Pages and Ad accounts. Some don’t even own their own website domains. The list goes on.
These organisations just let their chosen agency deal with it, and think “that’s what we’re paying them for right”? Yes, it is, however, we believe these accounts and data should still be yours to access and control at any time.
If your current agency is refusing to give you access to your own accounts, this should be a red flag.
If you have any questions about this article or would like some advice on your accounts then please feel free to contact us.
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