The origins of Happy Monday Digital Agency

The Origins of our Name.

In December 2016 we first opened our doors as Digital Operative. The name emulated the brand we thought we were aiming for. Over the years we’ve found our goals changing, and in 2019 it became obvious that ‘Digital Operative’ did not reflect who we are. We needed a new name.

And so, Happy Monday was born.

Why Happy Monday?

Do you ever get to Sunday, and realise with a sinking heart that tomorrow you’ve got work again? And that you’d probably quite happily not turn up, Monday or otherwise? That ‘someone’s got a case of the Mondays!’.

Some people might think Happy Monday is a bit of an oxymoron. And for them, that might be true. But for us, we enjoy our work. Our customers are awesome people that we like dealing with. The websites we create are beautiful, and the digital strategies we construct are seamless. We are a team of professionals that enjoy what we do. Even on Mondays.

What’s different about Happy Monday?

The biggest difference for our staff is that we offer a work-life balance you won’t find in traditional firms. Our hours are flexible, and people can easily (and regularly) work from home. Studies show that a forty-hour working week is no more productive than a 35-hour working week and that people are far more productive if their work-life balance is better. So we took the plunge and it’s true. Our staff are happier, and as a result, our customers are happier.

More meaning in what we do

Happy Monday were one of the first 10 certified B Corporations in New Zealand. We did this at the time as our foundation was to balance purpose and profit. When making decisions, we consider our staff, customers, suppliers, the wider community, and the environment.

We care about the environment, our local community, our staff, and our customers. We are running a business that tries to make the world a better place, one person at a time.  While we decided not to recertify in 2020, it is still on our radar, and something we may come back to.

We still run our business based on the same criteria that got us this stringent certification in the first place.

Openness and transparency

We want our customers to have a Happy Monday too. We are completely transparent in the way we work. If you need paid advertising, you pay for this directly — we don’t clip the ticket on the way through. If we think it’s beneficial, we’ll send our contractors directly to you. There’s no inflated spend, no extra layers of communication, just simple transparent ethical business.

What does this mean for you?

Every time you go to email us, you’ll have to type the word Happy.

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