Bellamy’s Organic

Founded in 2004 by a Tasmanian mother who wanted to provide a nutritious organic choice for her children, Bellamy’s Organic is an Australian organic infant formula and food company. With revenues of over AUD$200 million annually, the are one of Australia’s in this sector.

The company is a major exporter of products to Hong Kong, China, Vietnam, Malaysia, Singapore and Indonesia.

Bellamys Organic


Bellamy’s Organic needed a skilled agency to manage their digital marketing activity, website platforms and email marketing initiatives across 5 different markets, as well as the development of three new sites for Mim’s Gentle Milk Co, Bellamy’s Organic Indonesia, and The Bellamy’s Organic Institute.

We worked with teams in Australia, Hong Kong and Singapore in order to deliver monthly marketing activities using Google Search, Display and Shopping, Facebook & Instagram, as email marketing and automation. Our development team additionally managed the support, new development and maintenance of their mission-critical WordPress + WooCommerce platform.


Sites supported across different markets


Monthly ad spend budgets managed


Social Media & Google Ads accounts managed

“We brought Happy Monday onboard in 2020 and they’ve been a fantastic partner in not only helping us define and optimise our core search objectives SEO/SEM, but also in responding to tactical challenges and new opportunities across Australia and 5 other markets in Asia. They really have their fingers on the pulse when it comes to new initiatives and strategies in the world of digital marketing and their reporting makes it easy to keep everyone here up to speed.”