Brand + What does it mean?
Simply put, Brand + (Brand Plus) is brand work that is optimised for digital results.
As a team of experienced digital marketers and web developers, we are happy to bring the + to the branding party, and for clients who come to us directly, the branding package we develop for you will start with your business goals and objectives and always take into account implementation across digital channels as well as offline.
Our Brand + offerings include some training and consultancy, plus reviewing brand concepts from a digital perspective, ensuring we are involved from the early brief stages with each client so we can have some input on initial ideas or highlight things to be kept in mind.
Our vantage point is often quite different, as we keep in mind usability, best practice for ecommerce conversions and optimisation to fit with Google’s current requirements for search ranking.
Specifically we ensure that branding and design implementation will be highly effective for:
- Social media campaigns
- Ecommerce/conversion optimisation
- UX/Customer Experience
- Other pay per clicks (Google Ads platform) campaigns including lead generation via landing pages
All too often design is given 100% priority – form over function, and while the client may end up with a beautiful brand and a stunning looking website, if the site takes too long too load or customers can’t quickly find what they are looking for, the overall impact on a business is negative.
So getting us involved early in the piece can help ensure you get beautiful design and branding + all the business outcomes you need.
Give us a call or drop us a line to talk about how we can work together.